Have you found yourself in a bit of a generational puzzle lately?
Do you wonder if it’s even worth your consideration as a business owner? Well, it absolutely is, and here’s why…
Generational cohorts, in simple terms, are groups of people categorised by their birth years. You may have noticed that discussions about them have surged in recent years. The reason? The world’s rapid embrace of technology has made these cohorts increasingly significant, especially for giants like Google and Meta.
But why should you, as a business owner, care about generational cohorts? Because different generations exhibit distinct behaviors, thoughts, and emotions and this knowledge can prove invaluable, depending on the size and scope of your business.
So, who are these generational cohorts, anyway?
👴 Baby Boomers (1947-1964): Known for their hard work ethic and preference for face-to-face communication, they’re team players with clear goals and a wealth of life experience.
🧔 Generation X (1965-1980): They value work-life balance and see their jobs as something they do, not who they are. Like-minded colleagues who share these values are a priority.
👩💼 Millennials (1981-2000): Expected to make up 75% of the workforce by 2025, they aim to make a difference and view their job as more than just a paycheck. They seek bosses who foster development, transparency, and individuality.
🧒 Generation Z (2001-2020): Raised in the digital era, they crave engagement, excellent communication, and full transparency in their roles. A progressive, open-minded environment is their ideal space for growth.
Your team is your most valuable asset. Understanding their motivations and preferences based on their generational cohort can be a powerful guide for you.
If you’re curious about your team and how we could assist in enhancing your workplace dynamics, don’t hesitate to reach out. Let’s have a chat about your unique business needs.
Call to speak to a member of the team 0333 2005153
